ActiveEU tenderCompetition
PUBLIC PROCUREMENT NOTICE
Defense Recruitment Media Advisory and Execution Services
Comprehensive media advisory and execution services supporting defense recruitment campaigns, public outreach, and related informational objectives across digital and traditional channels. The offering encompasses strategic media planning, tactical media dissemination, search engine marketing and optimization, campaign evaluation, media space acquisition, and project management under a structured remuneration framework.
Published Source updated
NOTICE OVERVIEW
Procurement facts and context
Source-backed notice metadata and catalog structure, organized for quick assessment.
Notice details
- Notice type
- Contract Notice
- Stage / status
- Competition · Active
- Procedure
- Restricted
- Procurement type
- Services
- Estimated value
- DKK 80,000,000
- Framework maximum
- DKK 240,000,000
- Issued
- 30 September 2026 at 20:00 CEST
- Publication number
- 00680128-2026
- Source language
- DAN
Buyer and delivery
- Buyer / co-buyer
- Forsvarsministeriets Materiel- og Indkøbsstyrelse
- Locations
- Ballerup, DNK · Viborg, DNK · Valby, DNK · Oslo, NOR · DNK
TENDER STRUCTURE
Lots, products, services and components
Every available level includes a title and description.
1 lot16 items0 components
Defense Recruitment Media Advisory Services
Media advisory and execution services cover strategic media planning, tactical media dissemination, search engine marketing and optimization, campaign evaluation, media space acquisition, and project management designed to support organizational recruitment objectives across online and offline platforms.
Services
Service
Media Plan Execution Services
Tactical and operational execution services turning approved strategies into detailed media schedules, campaign rollouts, and coordinated channel placements.
Service
Media Impact Measurement Services
Quantitative and qualitative measurement services evaluating exposure metrics, audience reach, and overall return on investment for distributed media material.
Service
Search Engine Marketing Advisory Services
Specialized consulting and optimization services focusing on search engine marketing strategies, keyword targeting, and paid placement management to enhance online visibility.
Service
Media Purchasing Services
Operational purchasing services handling direct media acquisitions, price negotiations, discount monitoring, and bookings across media platforms.
Service
Media Space Acquisition Services
Operational procurement and negotiation services securing optimal advertising space and placements across diverse online and offline media platforms at competitive market rates.
Service
Media Material Distribution Services
Operational distribution services managing the physical and digital transfer, booking, and insertion of advertising and marketing materials onto designated media platforms.
Service
Campaign-Based Percentage Fee Remuneration
Campaign-based fee remuneration structure calculating supplier compensation as an agreed percentage rate linked to executed advertising campaigns and media volumes.
Service
Search Engine Optimization Advisory Services
Specialized advisory services optimizing digital content, site structure, and search engine ranking factors to increase organic traffic and visibility.
Service
Time-Based Fee Remuneration Services
Hourly or time-based remuneration arrangement billing professional advisory, planning, and management services according to utilized staff hours.
Service
Media Campaign Evaluation Services
Analytical assessment and performance evaluation services reviewing completed media campaigns, measuring audience exposure, and assessing strategic outcomes.
Service
External Specialist Services
Specialized professional services delivered by external experts for distinct tasks outside standard media planning and purchasing operations.
Service
Media Dissemination Services
Tactical media mediation and dissemination services facilitating outreach activities, market research, target audience engagement, and campaign material distribution across selected channels.
Service
Strategic Media Planning Services
High-level planning services delivering comprehensive media strategies, audience analysis, platform selection, and campaign roadmap development for multi-channel advertising initiatives.
Service
Media Services
Comprehensive media advisory and execution services supporting defense recruitment campaigns, public outreach, and related informational objectives across digital and traditional channels.
Service
Media Advisory Services
Professional consulting services providing strategic guidance on media deployment, communication channels, and public messaging strategies tailored to organizational recruitment and outreach goals.
Service
Media Project Management Services
Cross-level project management services ensuring continuous liaison, coordination, and administrative oversight between the supplier and buyer throughout strategy development and execution.
Enhanced CPV classifications
13 unique CPV codes
Grouped by CPV class · Each code appears once.- AI only8
- Source + AI3
- Source only2
About these labels
- AI only
- Assigned by Nemudbud's AI-based classification pipeline; not listed in the source XML.
- Source + AI
- Listed in the source XML and independently assigned by Nemudbud's AI-based classification pipeline.
- Source only
- Listed in the source XML; not assigned by Nemudbud's AI-based classification pipeline.
Compared by exact eight-digit CPV code, ignoring the check digit. Broader class headings are grouping context, not additional selections.
39290000-1Miscellaneous furnishing
- Furniture (incl. office furniture), furnishings, domestic appliances (excl. lighting) and cleaning products
- Furnishing
Information and promotion products
39294100-0Source only
79310000-0Market research services
- Business services: law, marketing, consulting, recruitment, printing and security
- Market and economic research; polling and statistics
Performance review services
79313000-1AI only- SERVICE
79340000-9Advertising and marketing services
- Business services: law, marketing, consulting, recruitment, printing and security
- Market and economic research; polling and statistics
Advertising and marketing services
79340000-9Source + AI- SERVICE
Advertising services
79341000-6Source + AI- LOT
Advertising campaign services
79341400-0Source + AI- SERVICE
Marketing services
79342000-3Source onlyPromotional services
79342200-5AI only- SERVICE
79410000-1Business and management consultancy services
- Business services: law, marketing, consulting, recruitment, printing and security
- Business and management consultancy and related services
Business and management consultancy services
79410000-1AI only- SERVICE
Marketing management consultancy services
79413000-2AI only- SERVICE
Public relations services
79416000-3AI only- SERVICE
Evaluation consultancy services
79419000-4AI only- SERVICE
79420000-4Management-related services
- Business services: law, marketing, consulting, recruitment, printing and security
- Business and management consultancy and related services
Project-management services other than for construction work
79421000-1AI only- SERVICE
98110000-7Services furnished by business, professional and specialist organisations
- Other community, social and personal services
- Membership organisation services
Services furnished by professional organisations
98112000-1AI only- SERVICE
DATES & TERMS
Timeline and award information
Important dates
Planned duration
Award criteria
Pris40%
Se nærmere i udbudsbetingelsernes bilag B.
Kvalitet i opgaveløsningen60%
Se nærmere i udbudsbetingelsernes bilag B.
OFFICIAL SOURCES
Documents and source links
Use the official notice as the authoritative source for current deadlines, requirements and tender documents.